BESKBESK home

We write software, and we run it every day.

BESK is a software company run by its two co-founders, based at 1773 ITU Teknopark in Istanbul. We wrote Podinfly for print-on-demand shops on Etsy, and we still run it ourselves. The same team can build your software.

Talk to the foundersSee Podinfly

Podinfly is live. Try it yourself on the free plan(opens in a new tab)

Real screens from the Podinfly panel: designs, mockup studio, listing, publishing plan and orders

On Etsy, the real work starts after the design.

Every product needs a title between 60 and 110 characters, exactly 13 tags, a description, photos and a price. With a hundred products, you do it a hundred times. And when an order comes in, the right design has to reach the right print.

  • Title · 60–110 characters
  • 13 tags
  • Description
  • Mockups
  • Price
  • Publish date
  • Order
  • Shipping label

So we put the whole job in one panel.

That's why we wrote Podinfly. The screens below come from the live panel, with sample data.

  1. The Podinfly design library listing uploaded and generated artwork

    01

    Upload the design

    Pick your file or create one in the panel. Backgrounds are removed automatically, and you can upload a hundred designs at once.

  2. Podinfly Mockup Studio: print area and placement settings on a T-shirt template

    02

    See it on the product

    The design is placed on real product templates, and its position and tone adjust to each product colour.

  3. Podinfly Listing Studio: a five-step listing builder that starts with picking a design

    03

    Titles and tags, written for you

    The title, 13 tags and description come out in English, within Etsy's rules and in the words buyers actually search for.

  4. Podinfly publishing plans: listings spread across days with scheduled times

    04

    Publishing on a schedule

    Set the plan once. Podinfly queues your products and publishes them: up to 24 a day, up to 120 days ahead.

  5. Podinfly orders panel: new, in production, shipped and completed orders

    05

    Follow orders from one screen

    Orders land in the panel. You send them to print and get the shipping label on the same screen.

Status
Live. Free plan and monthly plans available.
BESK's role
Product, design, engineering and operations
Built for
Print-on-demand shops selling on Etsy
Integrations
Etsy, Pinterest, Stripe, ShipStation, EasyPost
Podinfly case studyOpen podinfly.com(opens in a new tab)

Every line the AI writes is checked before it goes live.

No AI output goes straight to Etsy. Every field passes a rules check first. A field that fails is rewritten; if it fails again, a person on our team reviews it. Everything we build for companies, we first built and ran on our own product.

Sample listing

Title

90 / 110 characters

Retro Mountain Sunset Shirt, Hiking Lover Gift, Vintage Camping Tee for Outdoor Adventures

Tags

13 / 13 tags

  • mountain shirt
  • hiking gift
  • camping tee
  • sunset shirt
  • retro outdoors
  • nature lover
  • adventure tee
  • hiker gift
  • vintage tee
  • travel shirt
  • forest shirt
  • outdoor gift
  • graphic tee
  • Title between 60 and 110 characters
  • Exactly 13 tags
  • Within Etsy's rules

Ready to publish

Sample data. The rules are Podinfly's live rules.

What we build for companies, proven in Podinfly

We did each of these on Podinfly first. The link on each line shows where.

BESK in one minute

A one-minute video about the problem, Podinfly and us. With captions.

Film transcript

Anyone who sells on Etsy knows this: the real work starts after the design is done. Every product needs a title, 13 tags, a description, photos and a price. With a hundred products, you do all of it a hundred times.

We wrote Podinfly to take that work on. You upload your design and see it on the product right away. Podinfly writes the title and tags within Etsy's rules and spreads the listings across a calendar. When orders come in, you follow them all from one screen.

Everything the AI writes goes through a rules check before it goes live. A line that breaks a rule is rewritten, and if that fails too, a person looks at it.

We're BESK: two co-founders at ITU Teknopark in Istanbul. We built Podinfly without outside money, and we still run it ourselves.

If you need something like it built, write to us at besk.technology.

We launched Podinfly without outside investment.

We built and launched it without grants or investors, and we run it on our own server today. Open the free plan and try the product yourself.

Request an investor meetingTry Podinfly for free(opens in a new tab)

Or write directly: investors@besk.technology

The market Podinfly works in: Etsy, 2025

These figures cover the whole Etsy marketplace. They are not Podinfly user or revenue data.

Gross merchandise sales (GMS), 2025
$10.46 billion
Active buyers, 31 December 2025
86.5 million
Active sellers, 31 December 2025
5.6 million
Share of GMS from US buyers
74%
Items for sale
More than 100 million
Source: Etsy, Inc. 2025 Form 10-K (opens in a new tab). Accessed 9 October 2026.

Company summary

Product
Podinfly is live. It runs an Etsy shop from design to order in one panel.
Revenue model
Monthly subscriptions plus usage credits. The free plan gives 100 credits and 3 listings a month; paid plans run from $19.99 to $169.99 a month.
Users
Print-on-demand shops selling on Etsy. The panel is in Turkish and English; listings are written in English.
Edge
Keywords, product copy, listing management, mockups and order tracking in one subscription, where shops use separate tools today.
Team
Two co-founders: one runs engineering, one runs product and operations. We wrote the product ourselves and run it on our own server.
Structure
BESK builds and runs the software. Payments and US-side operations go through ECOSEND LLC.
Funding
No grants or outside investment so far.
Location
1773 ITU Teknopark, Istanbul

We build your project in the same order.

It's the order we followed with Podinfly. Every stage ends with something concrete handed to you.

  1. 01

    Scope

    We write down the problem, the user and the limits of the first release together.

    What you get
    Scope document, screen flow and timeline
    In Podinfly
    Etsy's listing rules became product rules: a title of 60 to 110 characters, exactly 13 tags.
  2. 02

    System

    We build the data model, the integrations and the interface. Rules live in code and tests guard them.

    What you get
    A working build on a test environment
    In Podinfly
    The credit ledger only accepts appends; the same request is never processed twice.
  3. 03

    Launch

    We set up the server, the domain, backups and health checks.

    What you get
    A live system and its setup notes
    In Podinfly
    The web app and the queue worker run as separate processes; payments go through an hourly reconciliation.
  4. 04

    Operate

    We watch for errors, keep everything up to date and ship new features one at a time.

    What you get
    A maintenance plan and regular releases
    In Podinfly
    Health checks run every 10 minutes; nothing ships until the tests pass.
Tell us about your project

You talk to the people who built it.

We run BESK as two co-founders: Samet runs the software, Emre runs product and operations. When you ask for a meeting, we're the ones on the call.

  • SK

    Samet Kapucuoğlu

    Co-founder

    Focus

    • Software architecture and multi-tenant SaaS infrastructure
    • AI listing and SEO content generation
    • Etsy API, supplier and order integrations
  • EB

    Emre Balcı

    Co-founder

    Focus

    • Product roadmap and prioritisation
    • Designing high-volume listing and order operations
    • Usage data, market and pricing analysis

Frequently asked questions

Short answers about BESK, Podinfly and working with us. If your question is not here, write or call us directly.

Investment or project, it starts with a short call.

We'll show you what we've built and listen to what you need.

Talk to the founders

hello@besk.technology+90 534 204 97 24